Day 7 of 14
01
Account Warm-Up
7-14 days of organic behaviour before your first post. Watching, liking, following — building real algorithmic signals.
Avg 200+ interactions before first post
The infrastructure behind music's next brands.
We build and run artist brands, curator accounts, and influencer pages — generating content, growing audiences, and driving real engagement across TikTok, YouTube, YouTube Shorts, Facebook, and Instagram Reels.
Launching May 2026.
The platform
This is not a content tool. This is a brand-building system.
Most platforms generate content and leave you to figure out the rest. reel:lab builds a complete brand infrastructure around your music — visual identity, genre-tuned backstory, automated content engine, account warm-up, engagement seeding, viral research, and performance tracking. Every brand is built to resonate with a specific audience from day one.
You supply the music. We build the world around it.
How it works
Three steps. Then we take over.
reel:lab
Pick the face for your artist or brand
20+ AI characters ready to rep your sound. Or brief us something custom.
HELM
THE ROSTER
Any character. Any genre. Built to perform.
Choose from our library or brief something completely new. Every character is designed to drive engagement, not just look good.
HELM
MORI
REEF
STATIC
ORCHID
EMBER
POLLEN
HALO
KOI
HELM
MORI
REEF
STATIC
ORCHID
EMBER
POLLEN
HALO
KOI
HELM
MORI
REEF
STATIC
ORCHID
EMBER
POLLEN
HALO
KOI
HELM
MORI
REEF
STATIC
ORCHID
EMBER
POLLEN
HALO
KOI
ZEPHYR
GUMM
BISCUIT
CHOMP
DUSTY
RAGDOLL
SOCK
CLAY
SALT FLAT
ZEPHYR
GUMM
BISCUIT
CHOMP
DUSTY
RAGDOLL
SOCK
CLAY
SALT FLAT
ZEPHYR
GUMM
BISCUIT
CHOMP
DUSTY
RAGDOLL
SOCK
CLAY
SALT FLAT
ZEPHYR
GUMM
BISCUIT
CHOMP
DUSTY
RAGDOLL
SOCK
CLAY
SALT FLAT
Under the hood
The system behind the system.
tensionreleasedropoutro
02
Emotional Analysis
AI analyses every track — extracting emotional signals from lyrics, mapping mood to visual language, identifying hook phrases.
12 emotional dimensions per track
03
Content Engine
On-screen text synced to emotional beats. Captions that extend the narrative. Multiple variants generated and tested.
30+ content pieces per cycle
TT
YT
S
FB
04
Distribution
Simultaneous multi-platform posting with platform-specific optimisation. Official audio integration where available.
5 platforms, continuous
Engagement drop → deploying variant B
05
Intelligence
Performance tracking, automated alerts, viral hook research feeding back into generation weekly. The system gets smarter the longer it runs.
Weekly optimisation cycles
Amplification
Scale any release with the Mood Network.
Our ecosystem of mood content accounts and influencer placements, built specifically for music. Seed tracks into the right communities, drive volume behind any release, and amplify momentum across platforms. Available standalone or layered on top of any reel:lab brand.
Interested?
Register your interest.
Leave your email and we'll be in touch before launch to discuss what reel:lab can build for you.
FAQ
Frequently asked questions
Pre-launch
Launching May 2026.
Leave your email and we'll be in touch before launch to discuss what reel:lab can build for you.